The pandemic has taken a toll over the F&B industry, a time where organic in-store traffic was severely reduced by lockdown and dine-in closures. Online and on-demand delivery platforms help small businesses and restaurants stay afloat in this chaotic period. In Asia, foodpanda is presently the most leading food delivery player, operating in more than 400 cities in 12 markets across Asia – Singapore, Hong Kong, Thailand, Malaysia, Taiwan, and Japan. Globally, under its parent company, Delivery Hero, foodpanda is valued at roughly USD $30 billion with an almost 250% growth in orders in 2021 Q2 Trading.
How foodpanda has changed the F&B industry? How foodpanda has bridged the gap between online and offline experience? What is the implication behind this new, emerging business model? Let’s find out!
foodpanda And Quick-Commerce
In an interview with Jakob Angele, CEO of foodpanda APAC in a podcast, he recalled the memory of going around knocking on doors of different restaurants and signing them up in Singapore. He and his team did a lot of groundwork for the past ten years to educate business investors and partners on the future of quick-commerce. Unlike traditional e-commerce, q-commerce emphasis on speed, scale, and branding.
foodpanda and its iconic pink delivery bag can instantly be recognised by millions of hungry pandas. Nowadays, everyone in Aisa has at least one food delivery apps on the phone, like foodpanda, UberEats, and Deliveroo, in case we are craving a cup of bubble tea while watching Netflix at home. For the past two years, dining restriction is constantly changing, today we can enjoy a meal in the restaurant, tomorrow all dine-in are closed.
In the hardships of covid-19, it is crucial to empower Small and medium-sized enterprises (SMEs) to create a frictionless and personalized customer experience. The seamless integration of online-offline experiences allows SMEs to deliver their goods on-demand within 30 minutes. By incorporating their business with foodpanda, they can now reach endless customers and a new revenues channel is generated.
In Singapore, nearly 16,000 retailers were onboarded with foodpanda and importantly, half of the shops are SMEs. foodpanda is not only a partner to SMEs but also an advertising platform, by enrolling on paid promotion, it boosts exposure and profits. It is time for them to leverage this opportunity to increase their digital presence and scale their business rapidly. The scalability of SMEs is unprecedented.
Branding Campaigns: panadamart
Interestingly, foodpanda itself is also scaling up by introducing panadamart, delivering groceries to customer’s doorsteps within 15-30 minutes. With less frequent supermarket visits, people have developed an online grocery habit to lower the infection risk. To catch this shift of consumption habit, foodpanda expanded its playing field by featuring over 3,500 daily essentials on Panadamart, such as fresh produce, groceries, household items, and healthcare products, in Malaysia.
Even in a developing country, like Bangladesh, it operates groceries delivery across more than 60 districts. On top of that, it launched a monthly subscription programme that enables users to enjoy streamline, exclusive promotions and deals to consolidate its position in Singapore. By initiating various branding campaigns, such as Pandamart mooncakes, FoodPanada has built a solid foundation in strategic cities.
Quick-commerce in food delivery is merely a day-to-day service to fill your stomach. It is a powerful tool in helping SMEs to establish a sturdy digital core and build a more resilient business in this fast-changing retail environment.
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