{"id":25527,"date":"2022-03-01T13:51:57","date_gmt":"2022-03-01T13:51:57","guid":{"rendered":"https:\/\/adrianroche.co.jp\/ja\/?p=25527"},"modified":"2022-03-01T13:55:30","modified_gmt":"2022-03-01T13:55:30","slug":"%e3%82%a2%e3%82%b8%e3%82%a2%e5%a4%aa%e5%b9%b3%e6%b4%8b%e5%9c%b0%e5%9f%9f%e3%81%ae%e3%83%95%e3%82%a3%e3%83%b3%e3%83%86%e3%83%83%e3%82%af%e3%81%ae%e5%8b%95%e3%81%8d%ef%bc%9a%e8%b2%b7%e3%81%86%e3%81%ae","status":"publish","type":"post","link":"https:\/\/roche-net.com\/ja\/%e3%82%a2%e3%82%b8%e3%82%a2%e5%a4%aa%e5%b9%b3%e6%b4%8b%e5%9c%b0%e5%9f%9f%e3%81%ae%e3%83%95%e3%82%a3%e3%83%b3%e3%83%86%e3%83%83%e3%82%af%e3%81%ae%e5%8b%95%e3%81%8d%ef%bc%9a%e8%b2%b7%e3%81%86%e3%81%ae\/","title":{"rendered":"\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306e\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u306e\u52d5\u304d\uff1a\u8cb7\u3046\u306e\u306f\u4eca\u3001\u6255\u3046\u306e\u306f\u5f8c"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">BNPL\uff08Buy Now Pay Later\/ \u5f8c\u6255\u3044\u6c7a\u6e08\uff09\u696d\u754c\u306f\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u4eca\u3001\u76db\u6cc1\u3092\u6975\u3081\u3066\u3044\u307e\u3059\u3002\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306b\u304a\u3051\u308bE\u30b3\u30de\u30fc\u30b9\u306f\u52a0\u901f\u5ea6\u7684\u306b\u666e\u53ca\u3057\u3001\u307e\u305f\u3001\u7d4c\u6e08\u306e\u6e1b\u901f\u306b\u3088\u308a\u3001\u6d88\u8cbb\u7fd2\u6163\u304c\u5909\u5316\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002BNPL\uff08\u5f8c\u6255\u3044\u6c7a\u6e08\uff09\u306f\u3001\u7d4c\u6e08\u7684\u82e6\u5883\u3092\u6253\u7834\u3059\u308b\u67d4\u8edf\u306a\u4ee3\u66ff\u6c7a\u6e08\u624b\u6bb5\u3067\u3059\u3002\u8907\u96d1\u306a\u652f\u6255\u3044\u306e\u624b\u7d9a\u304d\u3092\u306a\u304f\u3059\u3053\u3068\u3067\u3001\u4e2d\u5c0f\u4f01\u696d\u306f\u3088\u308a\u5e45\u5e83\u3044\u652f\u6255\u3044\u671f\u9593\u306e\u9078\u629e\u80a2\u3092\u8cfc\u5165\u8005\u306b\u63d0\u4f9b\u3057\u3001\u3088\u308a\u4fbf\u5229\u3067\u900f\u660e\u6027\u306e\u9ad8\u3044\u8cfc\u5165\u6d3b\u52d5\u3092\u5b9f\u73fe\u3055\u305b\u307e\u3057\u305f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Atome &#8211; ET\u30e2\u30fc\u30eb\u3068\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30c1\u30e3\u30fc\u30bf\u30fc\u30c9\u9280\u884c\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3092\u62e0\u70b9\u3068\u3059\u308bBNPL\u4f01\u696d\u3067\u3042\u308b<\/span><a href=\"https:\/\/www.atome.sg\/our-story\"><span style=\"font-weight: 400;\">Atome<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u30012019\u5e7412\u6708\u306b\u8a2d\u7acb\u3055\u308c\u307e\u3057\u305f\u3002\u73fe\u5728\u3001\u9999\u6e2f\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30de\u30ec\u30fc\u30b7\u30a2\u3001\u53f0\u6e7e\u3067\u5c55\u958b\u3057\u3001Agoda\u3001Sephora\u3001ZALORA\u3001ZARA\u306a\u3069\u30015,000\u4ee5\u4e0a\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u304a\u3088\u3073\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u3068\u63d0\u643a\u3057\u3066\u3044\u307e\u3059\u3002AI\u99c6\u52d5\u578b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u3068\u3057\u3066\u3001Atome\u306f2021\u5e74LinkedIn\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u56fd\u5185\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u30ea\u30b9\u30c8\u306eAI\u90e8\u9580\u30671\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u307e\u3059<\/span><a href=\"https:\/\/www.atome.sg\/our-story\"><span style=\"font-weight: 400;\">[1]<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u300c\u304a\u5ba2\u69d8\u304c\u6642\u9593\u3092\u304b\u3051\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3053\u305d\u304c\u91cd\u8981\u300d\u3068\u3044\u3046\u30b9\u30ed\u30fc\u30ac\u30f3\u306e\u3082\u3068\u3001Atome\u306f\u5206\u5272\u624b\u6570\u6599\u30bc\u30ed\u3067\u624b\u9803\u306a\u54c1\u8cea\u306e\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3046\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308a\u306b\u3057\u3066\u3044\u307e\u3059<\/span><a href=\"https:\/\/www.atome.sg\/our-story\"><span style=\"font-weight: 400;\">[2]<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u4eca\u5e74\u521d\u3081\u3001Atome\u306f\u3001\u8cfc\u5165\u8005\u306b\u3055\u3089\u306b\u5305\u62ec\u7684\u3067\u591a\u69d8\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u3001\u53f0\u6e7e\u6700\u5927\u306eE\u30b3\u30de\u30fc\u30b9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e00\u3064\u3067\u3042\u308bET Mall\u3068\u63d0\u643a\u3057\u307e\u3057\u305f\u3002ET Mall\u306eCEO\u3067\u3042\u308b\u30e4\u30f3\u30fb\u30b8\u30e5\u30f3\u30e4\u30f3\uff08Yang Junyuan\uff09\u6c0f\u306f\u3001Atome\u3092\u5229\u7528\u3059\u308b\u8cfc\u5165\u8005\u306f\u3001\u4e3b\u306b\u9ad8\u7d1a\u306a\u5bb6\u5ead\u7528\u54c1\u3084\u96fb\u5b50\u6a5f\u5668\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001BNPL\u306b\u3088\u308b\u7121\u91d1\u5229\u5206\u5272\u6255\u3044\u306f\u3001\u77ed\u671f\u7684\u306b\u3082\u9577\u671f\u7684\u306b\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\u306e\u3046\u3061\u5b9f\u969b\u306b\u4f1a\u54e1\u767b\u9332\uff0c\u8cc7\u6599\u8acb\u6c42\uff0c\u5546\u54c1\u306e\u6ce8\u6587\u306a\u3069\u4f55\u3089\u304b\u306e\u7533\u3057\u8fbc\u307f\u3092\u884c\u306a\u3063\u305f\u4eba\u306e\u5272\u5408\uff09\u3092\u9ad8\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3055\u305b\u308b\u3068\u78ba\u4fe1\u3057\u3066\u3044\u307e\u3059<\/span><a href=\"https:\/\/www.inside.com.tw\/article\/26788-bnpl-atome\"><span style=\"font-weight: 400;\">[3]<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">E\u30b3\u30de\u30fc\u30b9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306e\u5354\u529b\u3068\u306f\u5225\u306b\u3001\u56fd\u969b\u7684\u306a\u9280\u884c\u5bb6\u305f\u3061\u3082BNPL\u5e02\u5834\u306e\u6210\u9577\u306e\u53ef\u80fd\u6027\u306b\u6ce8\u76ee\u3057\u3066\u3044\u307e\u3059\u3002\u6628\u5e74\u3001Atome\u306f\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30c1\u30e3\u30fc\u30bf\u30fc\u30c9\u9280\u884c\u304b\u30895\u5104\u30c9\u30eb\u306e\u6295\u8cc7\u3092\u53d7\u3051\u300110\u5e74\u9593\u306e\u6226\u7565\u7684\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u30fb\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d50\u3073\u307e\u3057\u305f<\/span><a href=\"https:\/\/techwireasia.com\/2021\/10\/standard-chartered-invests-us500-million-in-bnpl-trailblazer-atome\/\"><span style=\"font-weight: 400;\">[4]<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u76ee\u6a19\u306f\u3001\u5171\u540c\u3067BNPL\u306b\u304a\u3051\u308b\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u3001\u52a0\u76df\u5e97\u3068\u8cfc\u5165\u8005\u306e\u305f\u3081\u306e\u591a\u69d8\u306a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">GrabPay &#8211; PayLater \u3068 PayLater Postpaid<\/span><\/h3>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.grab.com\/sg\/pay\/\"><span style=\"font-weight: 400;\">PayLater by Grab<\/span><\/a><span style=\"font-weight: 400;\"> \u306f\u3001Atome\u3068\u540c\u30582019\u5e74\u306b\u30ed\u30fc\u30f3\u30c1\u3055\u308c\u3001\u4ed6\u306eBNPL\u4f01\u696d\u3068\u306f\u5c11\u3057\u7570\u306a\u308b\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u8cfc\u5165\u610f\u6b32\u3092\u3088\u308a\u304b\u304d\u7acb\u3066\u308b\u305f\u3081\u3001\u67084\u56de\u306e\u5206\u5272\u6255\u3044\u3084\u7fcc\u6708\u672b\u3067\u306e\u4e00\u62ec\u6255\u3044\u3068\u306a\u308bPayLater Postpaid\u3068\u3044\u3046\u6a5f\u80fd\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u305f\u306e\u3067\u3059\u3002\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u30d4\u30fc\u30af\u6642\u3067\u3082\u3001\u540c\u30a2\u30d7\u30ea\u306f\u6771\u5357\u30a2\u30b8\u30a2\u306760\u4e07\u4ef6\u3068\u3044\u3046\u76ee\u899a\u307e\u3057\u3044\u6570\u306e\u65b0\u898f\u52a0\u76df\u5e97\u6570\u3092\u8a18\u9332\u3057\u307e\u3057\u305f<\/span><a href=\"https:\/\/vulcanpost.com\/777248\/buy-now-pay-later-bnpl-services-malaysia-compare\/\"><span style=\"font-weight: 400;\">[5]<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u305d\u306e\u307b\u304b\u3001<\/span><a href=\"https:\/\/stripe.com\/en-se\"><span style=\"font-weight: 400;\">Stripe<\/span><\/a><span style=\"font-weight: 400;\">\u3001<\/span><a href=\"https:\/\/www.hoolah.co\/sg-en\/\"><span style=\"font-weight: 400;\">Hoolah<\/span><\/a><span style=\"font-weight: 400;\">\u3001 <\/span><a href=\"https:\/\/pay.razer.com\/\"><span style=\"font-weight: 400;\">Razer <\/span><\/a><span style=\"font-weight: 400;\">\u3001<\/span><a href=\"https:\/\/www.kredivo.com\/\"><span style=\"font-weight: 400;\">Kredivo<\/span><\/a><span style=\"font-weight: 400;\">\u306a\u3069\u306e\u6c7a\u6e08\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u304c\u3001\u3053\u306e\u65b0\u3057\u304f\u958b\u767a\u3055\u308c\u305fBNPL\u5e02\u5834\u306b\u53c2\u5165\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u65b0\u3057\u3055\u3086\u3048\u306b\u3001\u5404\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306b\u306f\u307e\u3060\u5927\u304d\u306a\u8ab2\u984c\u3082\u3042\u308a\u307e\u3059\u30022021\u5e74\u306e\u58f2\u308a\u4e0a\u3052\u7dcf\u984d\u306f\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u3067828\u5104690\u4e07\u30c9\u30eb\u306b\u9054\u3057\u3001\u5f37\u6c17\u306e\u50be\u5411\u3092\u898b\u305b\u307e\u3057\u305f\u3002\u4e88\u6e2c\u671f\u9593\u4e2d\u306f\u5b89\u5b9a\u7684\u306b\u6210\u9577\u3057\u30012028\u5e74\u306b\u306f7492\u51042690\u4e07\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059<\/span><a href=\"https:\/\/www.researchandmarkets.com\/reports\/5305009\/asia-pacific-buy-now-pay-later-business-and?utm_source=GNOM&amp;utm_medium=PressRelease&amp;utm_code=cqxjjk&amp;utm_campaign=1660059+-+Asia+Pacific+Buy+Now+Pay+Later+Market+Report+2022%3a+BNPL+Gross+Merchandise+Value+will+Increase+from+%2482%2c806.9+Million+in+2021+to+Reach+%24749%2c226.9+Million+by+2028&amp;utm_exec=chdo54prd\"><span style=\"font-weight: 400;\"> [6]<\/span><\/a><span style=\"font-weight: 400;\">\u3002 \u30e6\u30fc\u30b6\u30fc\u6570\u306e\u5897\u52a0\u306b\u3088\u308a\u3001\u697d\u89b3\u7684\u306a\u6295\u8cc7\u5bb6\u304c\u4e16\u754c\u4e2d\u3067\u3053\u306e\u696d\u754c\u306b\u3053\u308c\u307e\u3067\u3088\u308a\u3082\u6295\u8cc7\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u696d\u754c\u304c\u69d8\u3005\u306a\u6a5f\u80fd\u306b\u3088\u308a\u9032\u5316\u3057\u3001\u4e16\u754c\u7684\u306a\u5b58\u5728\u611f\u3092\u5897\u3057\u3066\u3044\u304f\u306e\u304c\u697d\u3057\u307f\u3067\u3059\u3002<\/span><\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>BNPL\uff08Buy Now Pay Later\/ \u5f8c\u6255\u3044\u6c7a\u6e08\uff09\u696d\u754c\u306f\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u4eca\u3001\u76db\u6cc1\u3092\u6975\u3081\u3066\u3044\u307e\u3059\u3002\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306b\u304a\u3051\u308bE\u30b3\u30de\u30fc\u30b9\u306f\u52a0\u901f\u5ea6\u7684\u306b\u666e\u53ca\u3057\u3001\u307e\u305f\u3001\u7d4c\u6e08\u306e\u6e1b\u901f\u306b\u3088\u308a\u3001\u6d88\u8cbb\u7fd2\u6163\u304c\u5909\u5316\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002BNPL\uff08\u5f8c\u6255\u3044\u6c7a\u6e08\uff09\u306f\u3001\u7d4c\u6e08\u7684\u82e6\u5883\u3092\u6253\u7834\u3059\u308b\u67d4\u8edf\u306a\u4ee3\u66ff\u6c7a\u6e08\u624b\u6bb5\u3067\u3059\u3002\u8907\u96d1\u306a\u652f\u6255\u3044\u306e\u624b\u7d9a\u304d\u3092\u306a\u304f\u3059\u3053\u3068\u3067\u3001\u4e2d\u5c0f\u4f01\u696d\u306f\u3088\u308a\u5e45\u5e83\u3044\u652f\u6255\u3044\u671f\u9593\u306e\u9078\u629e\u80a2\u3092\u8cfc\u5165\u8005\u306b\u63d0\u4f9b\u3057\u3001\u3088\u308a\u4fbf\u5229\u3067\u900f\u660e\u6027\u306e\u9ad8\u3044\u8cfc\u5165\u6d3b\u52d5\u3092\u5b9f\u73fe\u3055\u305b\u307e\u3057\u305f\u3002 &nbsp; Atome &#8211; ET\u30e2\u30fc\u30eb\u3068\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30c1\u30e3\u30fc\u30bf\u30fc\u30c9\u9280\u884c\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7 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