{"id":25393,"date":"2022-01-11T07:06:32","date_gmt":"2022-01-11T07:06:32","guid":{"rendered":"https:\/\/adrianroche.co.jp\/ja\/?p=25393"},"modified":"2022-02-01T16:48:43","modified_gmt":"2022-02-01T16:48:43","slug":"shein-%e3%83%95%e3%82%a1%e3%82%b9%e3%83%88%e3%83%95%e3%82%a1%e3%83%83%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%8cz%e4%b8%96%e4%bb%a3%e3%81%ae%e5%bf%83%e3%82%92%e3%81%a4%e3%81%8b%e3%82%80-%e3%83%91","status":"publish","type":"post","link":"https:\/\/roche-net.com\/ja\/shein-%e3%83%95%e3%82%a1%e3%82%b9%e3%83%88%e3%83%95%e3%82%a1%e3%83%83%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%8cz%e4%b8%96%e4%bb%a3%e3%81%ae%e5%bf%83%e3%82%92%e3%81%a4%e3%81%8b%e3%82%80-%e3%83%91\/","title":{"rendered":"SHEIN – \u30d5\u30a1\u30b9\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u304cZ\u4e16\u4ee3\u306e\u5fc3\u3092\u3064\u304b\u3080 – \u30d1\u30fc\u30c8\uff11"},"content":{"rendered":"

\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u4e2d\u3001\u6b27\u7c73\u3067\u306f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3001SHEIN\u304cZ\u4e16\u4ee3\u306e\u9593\u3067\u6d41\u884c\u3057\u30012021\u5e74\u306b\u306f54\u306e\u56fd\u30fb\u5730\u57df\u306eIOS\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u3067\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u304c\u30c8\u30c3\u30d7\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u73fe\u5728\u3001SHEIN\u306f\u30a2\u30e1\u30ea\u30ab\u306e\u30d5\u30a1\u30b9\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\uff08\u6700\u65b0\u306e\u6d41\u884c\u3092\u53d6\u308a\u5165\u308c\u3064\u3064\u3001\u4f4e\u4fa1\u683c\u306e\u8863\u6599\u54c1\u3092\u4e16\u754c\u7684\u306a\u898f\u6a21\u3067\u5927\u91cf\u751f\u7523\u30fb\u8ca9\u58f2\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3084\u696d\u614b\uff09\u5e02\u5834\u306e30\uff05\u3092\u5360\u3081\u3001\u4e16\u754c\u6700\u5927\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u307f\u3067\u5c55\u958b\u3055\u308c\u308b\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u4f01\u696d\u3068\u306a\u3063\u3066\u3044\u307e\u3059<\/span>[1]<\/span><\/a>\u3002<\/span><\/p>\n

SHEIN\u306f\u3001H&M\u3084ZARA\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u8457\u540d\u306a\u30d5\u30a1\u30b9\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u306b\u679c\u6562\u306b\u6311\u6226\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u4ed5\u7d44\u307f\u306e\u9762\u3067\u3082\u3001\u6700\u4f4e\u4fa1\u683c\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306a\u3069\u3092\u5c0e\u5165\u3057\u3001ASOS\u3084Boohoo\u306a\u3069\u306e\u30e9\u30a4\u30d0\u30eb\u4f01\u696d\u3092\u51cc\u99d5\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

SHEIN\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u79d8\u5bc6\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n

\u65e9\u901f\u3001\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n

B2C\uff1a\u4e2d\u9593\u696d\u8005\u306e\u6392\u9664<\/h2>\n

SHEIN\u306e\u80cc\u666f\u306b\u3064\u3044\u3066\u306f\u3042\u307e\u308a\u77e5\u3089\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u4e2d\u56fd\u306e\u4f01\u696d\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u4e2d\u56fd\u5e02\u5834\u306b\u306f\u307e\u3063\u305f\u304f\u529b\u3092\u5165\u308c\u3066\u304a\u3089\u305a\u3001\u897f\u6b27\u5e02\u5834\u306b\u306e\u307f\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\u4e8b\u5b9f\u3001\u4e2d\u56fd\u3067\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u77e5\u3063\u3066\u3044\u308b\u4eba\u306f\u3054\u304f\u308f\u305a\u304b\u306b\u904e\u304e\u307e\u305b\u3093\u3002<\/span><\/p>\n

2008\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u305f14\u5e74\u76ee\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3067\u3001\u5f53\u521d\u306f\u30a6\u30a7\u30c7\u30a3\u30f3\u30b0\u30c9\u30ec\u30b9\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8ca9\u58f2\u3057\u3066\u3044\u305f\u8d77\u696d\u5bb6\u306e\u30af\u30ea\u30b9\u30fb\u30b7\u30e5\u30fc\uff08Chris Xu\uff09\u6c0f\u306b\u3088\u3063\u3066\u8a2d\u7acb\u3055\u308c\u307e\u3057\u305f<\/span> [2]<\/span><\/a>\u3002\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u5b9f\u60c5\u3092\u3088\u304f\u77e5\u3063\u3066\u3044\u305f\u5f7c\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30b9\u30d4\u30fc\u30c9\u30a2\u30c3\u30d7\u3068\u4fa1\u683c\u4f4e\u4e0b\u306e\u969c\u58c1\u3068\u306a\u308b\u3082\u306e\u304c\u3042\u308b\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002\u305d\u308c\u306f\u5c0f\u58f2\u696d\u8005\u306e\u5b58\u5728\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u4e2d\u9593\u696d\u8005\u3092\u901a\u3055\u306a\u304f\u3066\u3088\u3044\u3088\u3046\u306b\u72ec\u81ea\u306e\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3092\u69cb\u7bc9\u3057\u3001\u5c06\u6765\u306b\u5411\u3051\u3066\u5f37\u56fa\u306aB2C\u306e\u57fa\u76e4\u3092\u4f5c\u308b\u3053\u3068\u3092\u6c7a\u610f\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3068\u3057\u3066\u30011\u30c9\u30eb\u4ee5\u4e0b\u306e\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u30015\u30c9\u30eb\u4ee5\u4e0b\u306e\u30c8\u30c3\u30d7\u30b9\u30017\u30c9\u30eb\u4ee5\u4e0b\u306e\u30ef\u30f3\u30d4\u30fc\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u306e\u3067\u3059\u3002<\/span><\/p>\n

SHEIN\u306f\u73fe\u5728\u30016,000\u306e\u7b2c\u4e09\u8005\u306b\u3088\u308b\u5de5\u5834\u3068\u3001\u7d04200\u306e\u59d4\u8a17\u88fd\u9020\u696d\u8005\u3068\u5354\u529b\u3057\u3001\u6bce\u65e5\u5546\u54c1\u3092\u66f4\u65b0\u3057\u3066\u3044\u307e\u3059<\/span>[3]<\/span><\/a>\u3002\u3055\u3089\u306b\u3001\u88fd\u9020\u30d7\u30ed\u30bb\u30b9\u3092\u5186\u6ed1\u306b\u9032\u3081\u308b\u305f\u3081\u3001\u5de5\u5834\u306b\u81ea\u793e\u88fd\u306e\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u305f\u3081\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u4f7f\u7528\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306b\u3088\u3063\u3066\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u751f\u7523\u306b\u3064\u3044\u3066\u306e\u6307\u793a\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059<\/span>[4]<\/span><\/a>\u3002\u5e83\u5dde\u306b\u62e0\u70b9\u3092\u7f6e\u304fSHEIN\u306f\u3001\u5e02\u306e\u8fb2\u6751\u90e8\u306b10,000\u5e73\u65b9\u30e1\u30fc\u30c8\u30eb\u306e\u5009\u5eab\u3092\u6240\u6709\u3057\u3066\u304a\u308a\u3001\u307b\u3068\u3093\u3069\u306e\u6ce8\u6587\u306f\u305d\u3053\u304b\u3089\u76f4\u63a5\u51fa\u8377\u3055\u308c\u307e\u3059<\/span>[5]<\/span><\/a>\u3002<\/span><\/p>\n

\u3053\u3046\u3057\u3066\u3001\u591a\u69d8\u3067\u6574\u5099\u3055\u308c\u305f\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306b\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u3068\u3044\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5f37\u5316\u3055\u308c\u3001\u4e16\u754c\u7684\u306b\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u696d\u754c\u3067\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

\u6975\u3081\u3066\u901f\u3044\u56de\u8ee2\u7387\u3068\u7d0d\u671f<\/h2>\n

SHEIN\u306f\u3001B2C\u30d3\u30b8\u30cd\u30b9\u306b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u597d\u307f\u3092\u5206\u6790\u3057\u3001\u65b0\u3057\u3044\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c8\u30ec\u30f3\u30c9\u3092\u7279\u5b9a\u3057\u3066\u3044\u308b\u4ee3\u8868\u7684\u306a\u4f01\u696d\u3067\u3059\u3002Similarweb\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001SHEIN\u306e\u30a2\u30d7\u30ea\u306f2021\u5e7411\u6708\u6642\u70b9\u3067\u7d041\u51044,000\u4e07\u56de\u306e\u30a2\u30af\u30bb\u30b9\u304c\u3042\u308a\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u3082\u30c8\u30c3\u30d7\u306e\u5ea7\u306b\u3064\u3044\u3066\u3044\u307e\u3059\u3002Nike\u3001ZARA\u3001Adidas\u306a\u3069\u306e\u5f93\u6765\u306e\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u3088\u308a\u3082\u826f\u3044\u529f\u7e3e\u3092\u6b8b\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30d7\u30ea\u306e\u8a2a\u554f\u8005\u306f\u5e73\u5747\u3057\u30669.24\u5206\u3092\u8cbb\u3084\u3057\u3001\u6bce\u56de\u5c11\u306a\u304f\u3068\u308210\u30da\u30fc\u30b8\u306f\u95b2\u89a7\u3057\u3066\u3044\u307e\u3059<\/span> [6]<\/span><\/a>\u3002\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u3001SHEIN\u306f\u5e38\u306b\u30ab\u30bf\u30ed\u30b0\u3092\u5909\u66f4\u3057\u3001\u82e5\u3044\u5ba2\u5c64\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30bb\u30f3\u30b9\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306e\u6d1e\u5bdf\u3092\u5f97\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

\u307e\u305f\u3001\u30e9\u30a4\u30d0\u30eb\u306eBoohoo\u304c\u6bce\u9031500\u3057\u304b\u65b0\u3057\u3044\u30c7\u30b6\u30a4\u30f3\u3092\u8ffd\u52a0\u3057\u306a\u3044\u306e\u306b\u6bd4\u3079\u3001SHEIN\u306f60\u4e07\u70b9\u306e\u5546\u54c1\u3092\u6271\u3063\u3066\u304a\u308a\u3001\u6bce\u9031\u7d043000\u306e\u65b0\u3057\u3044\u30c7\u30b6\u30a4\u30f3\u304c\u30b5\u30a4\u30c8\u306b\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3055\u308c\u3066\u3044\u307e\u3059<\/span>[7]<\/span><\/a>\u3002SHEIN\u306f\u3069\u3093\u306a\u30c7\u30b6\u30a4\u30f3\u3067\u3042\u308c\u3001\u307e\u305a\u306f50\uff5e100\u70b9\u307b\u3069\u306e\u6ce8\u6587\u3092\u53d7\u3051\u3066\u30c6\u30b9\u30c8\u3092\u884c\u3044\u307e\u3059\u3002\u305d\u308c\u304c\u3046\u307e\u304f\u3044\u3051\u3070\u3001\u6ce8\u6587\u306f\u3069\u3093\u3069\u3093\u5897\u3048\u3066\u3044\u304d\u307e\u3059\u300290\u65e5\u4ee5\u4e0a\u9673\u5217\u3057\u3066\u3044\u308b\u5546\u54c1\u304c6\uff05\u3057\u304b\u306a\u3044\u306e\u306f\u3001\u3053\u306e\u305f\u3081\u3067\u3059<\/span>[8]<\/span><\/a>\u3002\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306e\u5fc3\u3092\u3064\u304b\u3080\u306b\u306f\u3001\u7d0d\u671f\u306e\u65e9\u3055\u3082\u91cd\u8981\u306a\u6210\u529f\u8981\u56e0\u3067\u3059\u3002ZARA\u304c1\u3064\u306e\u30b9\u30bf\u30a4\u30eb\u3092\u5b8c\u6210\u3055\u305b\u308b\u306e\u306b5\u9031\u9593\u304b\u304b\u308b\u306e\u306b\u5bfe\u3057\u3001SHEIN\u304c\u65b0\u5546\u54c1\u3092\u767a\u58f2\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u304b\u3089\u751f\u7523\u307e\u3067\u304a\u3088\u305d25\u65e5\u3057\u304b\u304b\u304b\u308a\u307e\u305b\u3093<\/span> [9]<\/span><\/a>\u3002<\/span><\/p>\n

\u30bb\u30ec\u30d6\u304c\u6700\u65b0\u306e\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3092\u5e38\u306b\u6295\u7a3f\u3059\u308b\u3088\u3046\u306a\u5909\u5316\u306e\u6fc0\u3057\u3044\u73fe\u4e16\u754c\u3067\u306f\u3001\u82e5\u3044\u4e16\u4ee3\u306f\u9593\u9055\u3044\u306a\u304f\u3001\u540c\u3058\u3088\u3046\u306a\u30b9\u30bf\u30a4\u30eb\u3067\u624b\u9803\u306a\u4fa1\u683c\u5e2f\u306e\u3082\u306e\u3092\u6c42\u3081\u3066\u96c6\u307e\u3063\u3066\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3001SHEIN\u3053\u305d\u3001\u305d\u306e\u304a\u5b9d\u30a2\u30a4\u30c6\u30e0\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u5834\u6240\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n

\u30d1\u30fc\u30c82\u306b\u3054\u671f\u5f85\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n

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